Digital Services

SEO (Search Engine Optimisation)

The Basics:
Google acts like a librarian – it recommends the most helpful, trustworthy websites to people searching for answers. SEO optimises your website (keywords, page speed, content) so Google sees your business as the “best answer” for what your customers need.

Why It’s Strategic:

• Long-term free traffic: Rank high once, and customers find you daily without paid ads.

• Builds trust: Being #1 on Google = instant credibility.

• Targets “ready-to-buy” customers: Someone searching “emergency plumber Auckland” needs help now.

Social Media Ads (Meta, LinkedIn, TikTok)

The Basics:
Social ads let you show your message only to people who fit your ideal customer profile (age, location, interests) while they’re scrolling.

Why It’s Strategic:

• Zero wasted spend: Your ads reach people most likely to buy.

• Speed: Reach thousands instantly (vs. waiting months for SEO).

• Retargeting: Remind visitors who clicked but didn’t buy (e.g., “Forgot something?” ads).

Google Ads

The Basics:
Bid to show ads at the top of Google search results for keywords like “best electrician Wellington.” You only pay when someone clicks.

Why It’s Strategic:

• Immediate results: Dominate page 1 of Google today (no waiting).

• Control costs: Set daily budgets and pay per click.

• Catches high-intent buyers: People searching your service right now are ready to spend.

Content Marketing

The Basics:
Create free, helpful content (blogs, videos, guides) that answers your customers’ questions. Example: A vet clinic writes “How to calm an anxious dog during storms.”

Why It’s Strategic:

• Builds trust: Help first, sell later.

• Fuels SEO: More content = more keywords to rank for.

• Saves time: Reuse content for social posts, emails, ads.

Email Marketing

The Basics:
Collect email addresses (e.g., via website sign-ups) and send regular updates or promotions. It’s like having a direct line to your customers’ inboxes.

Why It’s Strategic:

• Cheapest sales channel: Email converts 3x better than social media.

• Automates repeat sales: Send tailored offers (e.g., “Your last order was 6 months ago – need a refill?”).

• Nurtures leads: Turn “maybe later” prospects into buyers.

Analytics & Reporting

The Basics:
Track every dollar spent and where it converts (e.g., $100 on Google Ads = 5 new customers). Stop what doesn’t work, focus on what does.

Why It’s Strategic:

• No wasted budget: Invest in campaigns that actually make money.

• Prove ROI: See exactly how marketing grows your revenue.

• Adapt fast: Tweak strategies weekly, not yearly.

Why This All Works Together

Think of it like a fishing net:

• SEO + Content = Attract fish (customers) over time.

• Google/Social Ads = Spearfish the big ones right now.

• Email = Reel in the ones that got away.

• Analytics = Tell you which bait works best.

Without one piece, you miss customers. We build the whole system.