Tell us where you are.
Choose your industry, annual NZ revenue, business stage, marketing goal and market reach. Some industries include an extra question to make the estimate more relevant.
Free NZ digital budget calculator
A clearer budget.
A better place
to start.
How much should your business invest in digital marketing? Start with a budget shaped around your business, your goals and the market you want to reach.
Free overall estimate. No email needed to start.
From a number to a plan
YOUR DIGITAL INVESTMENTNZD
See the whole picture.
Choose a level of investment that fits.
FocusedProfessionalExpanded
01Paid media & advertising
02Organic & owned channels
03Content production
04Marketing technology
05Optimisation & reporting
06Marketing management
Six connected cost areasExcl. GST
Built for NZ businessesLocal business context
Three investment scenariosCompare scope and commitment
Digital marketing onlyAll figures in NZD, excl. GST
How it works
Your business first.
The numbers follow.
Explore your options.
See an indicative monthly and annual investment. Compare Focused, Professional and Expanded scenarios to understand how your budget changes with scope.
Look beyond the total.
Use your email to unlock the six-part cost breakdown, calculation basis and printable report. See the assumptions behind your estimate before deciding what comes next.
What your budget covers
More than
an ad spend figure.
A working digital programme needs delivery, content and measurement around it. The detailed report shows how six connected cost areas contribute to the total.
Find my starting point- 01 Paid media & advertising
- Budget for paid digital channels.
- 02 Organic & owned channels
- Your website, search and owned digital presence.
- 03 Content production
- The creative material your programme needs.
- 04 Marketing technology
- Tools that support delivery and measurement.
- 05 Optimisation & reporting
- Reviewing results and improving the work.
- 06 Marketing management
- Planning, coordination and ongoing direction.
Before you start
A useful guide.
A clearer conversation.
The calculator is a starting point for planning. Your actual scope, suppliers and business priorities will shape the final budget.
Is the calculator free?
Yes. You can see your overall estimate without an email address. An email address is required to unlock the detailed report. The calculator explains how your details are used before you submit them.
Does it cover my whole marketing budget?
It covers digital marketing only. Offline media, events, public relations and sponsorship sit outside the estimate. All figures are in NZD and exclude GST.
How is the estimate worked out?
The model combines sector references where available with clearly labelled planning assumptions. It checks the indicative budget against the activities and delivery costs involved. These are planning estimates, rather than verified NZ industry spending averages.
Is this a quote or a guarantee of results?
No. It is an indicative planning estimate. A confirmed scope and quote need a conversation about your business, and marketing results depend on more than budget alone.
Make your next move clearer
Start with a budget.
Build a plan from there.
Calculate my digital budget Prefer to talk it through? Book a private marketing review.